Keywords are specific words or phrases that are used to search for job. A search looks for these words in job postings, and if it finds them, pulls it up for a user search results, just the same way you would use a search engine such as Google. The more keywords that are used, the more closely the job will match to what you’re really looking for.
For example, if you type the word sales into a search, you’ll get literally thousands of results back at you. But if you type the words sales and marketing management, you’re going to get much fewer and much more useful results.
You can use any mix of upper and lower case characters; the keyword field isn’t case sensitive. To search for an exact phrase, keywords must have quotation marks around the phrase. So, in order to search for postings containing an exact phrase marketing management, you can type the exact phrase, within quotation marks, as your search criteria.
Example: “marketing management”
In order to eliminate certain words from your search, you can use the minus (-) symbol with no space before the word that you would like to exclude. If you do not want company ACME Corporation to show up in your search results, you can use the following keywords:
-“ACME Corporation”
This will eliminate any job postings that contain ACME Corporation from coming up in your search. Keep in mind that this method can be used to exclude not only company names but also certain words.
Example: “marketing management” -accounting
If a word is essential to getting the results you want, you can include it by putting a plus (+) sign in front of it. So if ACME Corporation is essential in your search, you can use the following keywords:
+“ACME Corporation"