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The Case for Free Online Bill Payment
Statistics make it clear that the most effective way to boost member adoption of online bill payment is to offer the service for free. Panelists who participated in the Callahan & Associates recent webinar on online bill payment services supported the idea of free online bill payment, pointing to the highly favorable demographics typically shared by online bill payment users. Learn what the panelists believe are the benefits and what to look out for.
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KBID 373
Date Modified 2/9/2004
Date Created 11/14/2003