This report provides insight into the best practices in credit union bill pay services, and presents ideas for better marketing this service. Case studies, screenshots, and credit union member feedback is used to illustrate concrete steps that credit unions can take.
This white paper is designed to help credit unions improve their bill pay penetration by:
- Discussing the implications of various pricing plans
- Enhancing their online information regarding bill payment
- Improving marketing efforts targeted towards online users
- Suggesting ways to increase member trial and usage
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