About Global Credit Union
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Global Credit Union-Redefined and Reimagined
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– Today Global Credit Union publicly launch
its new brand including logo, branch design and strategic vision. Global worked
hand in hand
with Spokane based
to develop an innovative, new
representation. The credit union's employees and volunteers got a preview at Global's annual employee conference on Monday, February 18 at the Spokane Convention Center (photo below).
Through this rebrand, Global embraces their history while looking to the future with a resurgence of their message
“Global is Everybody’s Credit Union,” encouraging
saving money and giving back to the community.
The introduction of the Global Citizen theme and Global Citizen Principles highlights the credit union’s active
select charitable causes
local artists, small businesses and organizations. The campaign features tv and radio commericials with original compositions by local musicians and original artwork in print, billboard, bus and vehicle wraps by local artists.
Using information gathered from interviews with employees, members and the general public
the new look
the credit union’s core purpose to
grow dreams, members and community
reinforcing long standing traditions of community involvement, military history and
Global Credit Union has consistently been recognized for its community outreach in each region it serves. “This rebrand isn’t about changing Global Credit Union; it’s about celebrating who we are and sharing the message
” says Jack Fallis, CEO of Global Credit Union.
In addition to the
unique and colorful new logo, Global’s rebrand initiative includes a strong emphasis on branch design, improving lending programs and advancing electronic access. Members will continue to experience world class service and Global’s commitment to excellence.
As Global moves forward, they plan to
and significantly increase
their relevance to
younger markets. “We're very, very optimistic about the future and excited about where we're going," Fallis says.
To find out more visit
About Global Credit Union
Global Credit Union, founded in 1954 is a full service financial institution with assets of over $352 million serving 48,000+ members residing around the world. Membership is open to anyone living or working in Washington State, Kootenai, Benewah, Shoshone or Latah counties in Idaho, and all active and retired military members and their families worldwide. For more information about Global Credit Union please visit
The Evolution is Here
All information provided through this site is intended to be accurate. However, there may be inaccuracies from time to time which we will make every attempt to correct immediately. Information provided is intended to assist you in making decisions and does not eliminate the need to discuss your particular circumstances with a qualified professional.
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