SPOKANE, Wash. – Today Global Credit Union publicly launches its new brand including logo, branch design and strategic vision. Global worked hand in hand with Spokane based Boom Creative to develop an innovative, new representation. The credit union's employees and volunteers got a preview at Global's annual employee conference on Monday, February 18 at the Spokane Convention Center (photo below).
Through this rebrand, Global embraces their history while looking to the future with a resurgence of their message “Global is Everybody’s Credit Union,” encouraging people to become “Global Citizens” by saving money and giving back to the community. The introduction of the Global Citizen theme and Global Citizen Principles highlights the credit union’s active support of select charitable causes, local artists, small businesses and organizations. The campaign features tv and radio commericials with original compositions by local musicians and original artwork in print, billboard, bus and vehicle wraps by local artists.
Using information gathered from interviews with employees, members and the general public the new look reflects the credit union’s core purpose to grow dreams, members and community, reinforcing long standing traditions of community involvement, military history and entrepreneurial spirit.
Global Credit Union has consistently been recognized for its community outreach in each region it serves. “This rebrand isn’t about changing Global Credit Union; it’s about celebrating who we are and sharing the message,” says Jack Fallis, CEO of Global Credit Union.
In addition to the unique and colorful new logo, Global’s rebrand initiative includes a strong emphasis on branch design, improving lending programs and advancing electronic access. Members will continue to experience world class service and Global’s commitment to excellence.
As Global moves forward, they plan to grow and significantly increase their relevance to younger markets. “We're very, very optimistic about the future and excited about where we're going," Fallis says.
To find out more visit www.globalcu.org/evolution.
About Global Credit Union
Global Credit Union, founded in 1954 is a full service financial institution with assets of over $352 million serving 48,000+ members residing around the world. Membership is open to anyone living or working in Washington State, Kootenai, Benewah, Shoshone or Latah counties in Idaho, and all active and retired military members and their families worldwide. For more information about Global Credit Union please visit www.globalcu.org.
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