We researched and gained input about RCU's brand from Members, employees and our communities, and we identified our brand is built on a simple but powerful commitment: We love to help you succeed!

Clarifying our brand gave us an opportunity to freshen our look and how we express our unique value to our Members and communities.

Our tagline, "For all that you love," suggests whatever you love in life—whatever is important to you—RCU wants to help you achieve it. You'll notice bright green colors, fun & natural textures and personalized fonts—a fresh, modern look to reflect our modern-day and ongoing commitment to serving you, and helping you succeed!